Helmond, 16 August 2016 – Vlisco’s story began in 1846,
when founder Pieter Fentener van Vlissingen started the company in the Netherlands. Certainly, Vlisco’s founder would be very pleased to see that its crafted textiles, known as Wax Hollandais, are so cherished and beloved in West and Central Africa still today.


On 15 August this year, Vlisco officially turned 170 years old. Because of its strong connection with Africa, the brand will mark the big event by honouring African women, as they’ve played an indispensable role in their success. Throughout the rest of the year Vlisco will host activities to inspire, interact and engage with their customers.


The campaign
In celebration of this anniversary, Vlisco pays tribute to all African women who have always cherished and adored its fabrics. Vlisco honours their passion for authentic Wax Hollandais and feels privileged to be a part of their rich culture. They are also grateful for the women’s creativity of turning Vlisco fabrics in elegant and stylish fashion.


Vlisco also uses this moment to say THANK YOU to their valued trade partners, who have always been with them on their journey. With their expertise and insights they’ve helped creating exclusive Vlisco fabrics for specific markets. These trade partners even endorsed Vlisco designs with names and special meanings.


As part of the celebration, Vlisco has asked 8 women from 6 different countries in Central and West Africa to be the faces of the 170 Years campaign. Including the world famous, Grammy winning African singer Angelique Kidjo. With their inspiring stories, Vlisco is celebrating the pride, perseverance and strength of African women who share their passion for Vlisco and their commitment to society.


“The positivity African women bring to society is incomparable.
Their resilience, their elegance and their beauty are magnificent.
They are the first to wake up and the last to go to bed.
They are the backbone of Africa” – 

Angelique Kidjo




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