This is the philosophy of Emilio & Coco, two designers from Monaco who are changing the way luxury fashion labels do business and connect with their customers.  They are breaking the rules of marketing and creating their own path to success.

Many traditional fashion houses have previously shunned even creating a website or selling their products online.  To this day there are luxury brands who are still wary of doing business via the internet.  In this day and age, isn’t it ridiculous not to want to connect with customers online?

Emilio & Coco have gone against the grain of what has been traditionally done in the fashion industry.  Not only did they launch their premiere collection via their eBoutique in order to reach a global audience, they have created a place on their website for their customers to receive special attention.  

Sure, customer service is a standard thing for anyone in the fashion business, but Emilio & Coco take it up a notch.  On their website is a dedicated concierge to cater to customers’ needs, plus customers can sign up for the Royalty Club so that they can enjoy white glove service, discounts, free shipping, and complementary alterations for the life of their garments.  How many luxury fashion houses do you know offer these types of services?  

In addition to making sure each and every customer is taken care of, Emilio and Coco painstakingly ensure that no detail is overlooked in the creation of their pieces.  With a mission to make women truly beautiful, every dress is made to flatter a woman’s body regardless of what size she is.

“Passion is woven into the very fabric that makes us who and what we are. We didn’t just wake up one day and say: we’re going to design sexy clothes. We said: we’re going to make women beautiful…truly beautiful!”

In this fast-paced world of high fashion where it’s all about quantity over quality (even for some luxury fashion houses), Emilio & Coco come in to remind us that timeless elegance still exists - that a woman can still be fashionable without having to follow every trend.  

Emilio & Coco’s designs are available exclusively at their eBoutique and fine luxury establishments around the world.

http://www.emiliococo.com/main.html