in Paris.

Fashion has drawn its inspiration from the different cultures of the American, Asian and African continents and mixed them in order to always create new silhouettes.

Nowadays fashion rhythm has accelerated, bringing back to life all the different periods of its history all at the same time. Obsolete forms such as Haute Couture cohabit with mass market brands modernity and swiftness. More and more fashion designers from all over the world are trying to establish a personnel and unique style.
In this given situation one can wonder whether fashion still exists or if it died a long time ago, leaving it to be only its own shadow which keeps on gliding, its own ghost which is trying to make us believe it’s still alive.
Confronting fashion to modern life’s realities is the way to bring back to life this ghost that keeps on haunting us. Especially by confronting fashion to the environmental challenge, to the globalization problems and to the issue of a fair and well-balanced development for all the different societies in the world.

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With this « Fashion Ghosts » Spring-Summer 2010 collection Imane Ayissi asks the question of fashion’s vitality or death of fashion towards the ecological challenge and globalization, by mixing Western fashion and inspirations coming form the African continent from he was born and also from the Asian continent.
Draped forms, sewing details and traditional handcraft, matters ligthness and transparency, contempory forms and recollections of  an almost vanished Africa are the elements that make this collection.
Imane Ayissi’s collection « Fashion Ghosts » Spring-Summer 2010 made entirely with biological cotton from Avanti (Japan).
Imane Ayissi’s jewellery made by the « Namayiana » Maasai women community, Oloshoibor, Kenya, with the  coordination of Ann Mc Creath (Kikoromeo).